Super Star Case

Case No. 27621/1/s

Opposition against acceptance of trademark by MoCI.

Similarity in dominant part will lead to confusion in market.

In this case, the plaintiff brought an action against decision of MoCI for accepting and publishing trademark SUPER STAR. The argument of the opponent (plaintiff) was that the published mark is similar to the earlier registered trademark of opponent in the same class and that the MoCI decision of acceptance is in violation of Saudi trademark law. The opponent further argued that   the defendant’s mark (SUPER STAR) violates its intellectual property rights in the mark (ALL STAR), while the MoCI accept the application despite the existence of former registration.

In support of its assertions over similarity, the opponent argued that the two marks are similar in the second syllable (STAR) and that the applicant has merely added a different word in the second part, which does not make the two marks distinguishable for an average unwary consumer. The argument of defendant was that the two marks are different since the applied mark is not a STAR rather a combination of SUPER, STAR and a device, which as makes is distinguishable from opponent’s mark.

The court ruled that the mark subject matter of opposition is acceptance of mark which consists of words SUPER STAR, in Latin letters and red star drawing, and the plaintiff’s mark which consists of the words ALL STAR in Latin letters, and pentagram drawing, inside a circle. Upon examination of the two trademarks, the court decided that the two marks are similar generally, and identical in the major element (star) drawing as well as their registration in the same class (25), therefor, this similarity will ultimately mislead the public and lead to confusion between the two marks, and such confusion will cause harm to the registered mark owner. Consequently, the court nullified the decision of MoCI.

IP Decisions KSA